You’re thinking about raising your rates. But you’re worried about losing referrals, making a mistake, or doing it “wrong.”
This free workbook is for therapists who want to make a clear, grounded decision about raising their rates without panic or guesswork. Use it to help you slow down and determine whether a rate increase makes sense for your practice right now.



What your fee/rate is actually for & what it should cover.
Signs your practice may be ready for a rate increase.
Common rate-raising worries (& how to think through them).
"Allison's positivity and enthusiasm is infectious. She gave me the kick in the butt I needed to raise my fees to a rate I feel valued at, and helped me to let go of the fear I had that it would come across as me being greedy."
Tim Ludeman, MA, LPC, Lighthouse Counseling Services



This workbook was created by me, Allison Puryear, LCSW, a licensed therapist and private practice consultant who’s helped thousands of clinicians make smart, sustainable decisions about their practices.
I'm not isn’t interested in hype, pressure, or telling therapists what they should do.
I'm here to help therapists slow down, look at the full picture, and make decisions they don’t have to undo later.
No fear-based advice.
No moralizing about money.
Just grounded guidance from someone who understands both the clinical and business realities of private practice.