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Practice-Building
Is Private Practice Right for Me?
Y’all know I’m a private practice proselytizer. I believe private practice is an excellent fit for the vast majority of the people it appeals to, but you can get stuck in a huge loop of private practice-free resource overload and not realize private practice may not be a good fit for you.
Let’s talk about what would make private practice a bad fit for someone.
If you have no job or a job you have to get out of ASAP and no savings, and no way to pay your bills, now may not be the best time. St…
Is There a Niche Gray Area?
One of the questions I get most frequently is, Do I Have to Have a Niche? And I usually come down on the side of pro-niche. Here’s why:
Having a niche helps you:
- Define your marketing strategy.
- Know where to network.
- Gain clarity for your practice.
I think of niches as necessary to build at a reasonable pace for anyone and necessary for private-pay practices. Non-specific niches that therapists feel they have that clients don’t see themselves in are “people in a life transition” or ‘people w…
Private Practice Naysayers
Starting your own business brings Devil's Advocates out in force - but creating a private practice can also really amp up the self-doubt and negative self-talk. How do you keep from letting naysayers get stuck in your gears?
As you gain momentum and as you keep building take time to check in with yourself. Are you getting what you want? Does what you're building fit? Are you making choices instead of sacrifices?
What do you want in your practice? Like truly profoundly want. Not what you think y…
What a No-Cancellation Policy Can Mean for Your Practice
Having a structured schedule in your practice and life can make running your practice and business easier. Putting policies in place and enforcing them (kindly) can help you keep that structure in place. That includes a no-cancellation policy. A no-cancellation policy can help you keep your schedule on track, so you’re not frantically trying to move childcare or a dentist appointment to reschedule a client.
For anyone who is like, “what’s a no-cancellation policy” it’s basically an agreement i…
Finding Out Your Ideal Client is...You!
When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great fits lead to healing which, come on, is awesome.
I would say that out of the hundreds or thousand people I’ve talked to about niche, 85% of the time our ideal client is a version of ourselves. My ideal client for therapy resembles t…
Finding Confidence in Your Website Copy
When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully.
Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy.
The 3 major problems I see in therapist copy, assu…
How to Show Up As Yourself In Videos
It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.
In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy photog…
Guest Post: From Agency to Private Practice – How Private Practice Saved My Career
Stuck on the Niche Question
Take a breath. I got your back.
A niche I…
Private Practice Won't Solve Your Problems
I have also had moments of hating private practice. The weeks without phone calls. The insecurity. The inconsistent income. The many new skills I had to learn.
As a Private Practice Proselytizer, I want people to know that they can have so much of what they want in life through private practice (assuming they want time, fr…
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