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Nuts & Bolts
Busting Your Niche Hesitations
No matter who I’m working with, no matter what context, be it Group or Free Individual Consultation (yes, that’s a thing, email to get scheduled), I always start with creating a niche.
At least 30% of the time the person doesn’t want to go there. Usually they don’t want to limit themselves or they think they’re niching themselves with a population like “women in transition ages 25 to 60.” (Think for a second about the difference in marketing to a 25 year old in a quarter-life crisis and a 60 yea…
At least 30% of the time the person doesn’t want to go there. Usually they don’t want to limit themselves or they think they’re niching themselves with a population like “women in transition ages 25 to 60.” (Think for a second about the difference in marketing to a 25 year old in a quarter-life crisis and a 60 yea…
Stop Seeing Your Clients as Victims
This blog post is a long time coming. It all started with a hater. Not a troll, but someone who looked at the surface of a few things I said, made some assumptions about me, fit that into her paradigm about therapy and therapists and let me have it. I’d had my share of haters by that point, but none that invested a ton of time in writing a diatribe of grievances about my character and the evil I was spreading in the world of counseling. At first I felt really misunderstood. I wanted to defend my…
Using Social Media to Build Your Practice
People often ask me about our social media presence as private practice therapists. Which platforms to use, how often to post, what to post, etc. At least 50% of the time, the person asking then tells me how much they don’t want to use a specific platform, how much they hate social media, how they don’t want to turn their relaxing Facebook time into business. Much like my email list stance, I’m about to say something unpopular: you don’t have to leverage social media to build your business.
Yes, …
Yes, …
Brew Your Practice
I'm taking a few minutes out of my maternity leave (June is sleeping) to tell you about a super-fun and educational get together with Joe Sanok, Jane Carter, me, and hopefully you.
Something exciting is brewing…specifically, a possible “Brew Your Practice” event this September, if enough of you express interest! I’m teaming up withJoe Sanok, LPC, NCC of Practice of the Practice and Jane Carter, LPC of the National Association of Counselors in Private Practice for a potential 2-day mini-conference…
Something exciting is brewing…specifically, a possible “Brew Your Practice” event this September, if enough of you express interest! I’m teaming up withJoe Sanok, LPC, NCC of Practice of the Practice and Jane Carter, LPC of the National Association of Counselors in Private Practice for a potential 2-day mini-conference…
When You're Unmotivated
If you're unmotivated in private practice, I’m not going to tell you to get over it. When you’re unmotivated there’s probably a reason. That reason may need to be addressed or it may need to be set aside or it may need to breathe a little. Let’s check in to see what’s going on and what to do about it.
- You’re burned out. Totally the #1 reason I hear from the practice-builders I work with. Many are working a job while building their private practice. They’re also doing their best to be a good…
Real Connection Requires Courage: How to Write Great Copy
Nikki Bonsol is awesome. She's a designer and copywriter who REALLY understands what we do, partly because of her experience working in social services. I'll be honest, I've worked with a copywriter before who really didn't get what we do and it was a huge disappointment and financial mistake. I've been a little leary of copywriters for therapists ever since until I "met" Nikki. Nikki gets that we have professional boundaries. She gets that we need to find that balance of professionalism and aut…
Creating Physical & Digital Space
Have you noticed what happens to your space as your life gets more hectic? Your house gets messier, your car starts to look a bit trashed, your desk gets covered with piles? Then it feels overwhelming when you come home to the clutter, drive to work in the clutter, open your office door to clutter. Life feels more chaotic. While I believe your office needs to be clean enough that it isn’t distracting to your clients, I’m going to make a case for your home and car to be cleanish as well. I swear …
How and When To Be Professional in Private Practice
Part of the allure of having your own practice is creating your own rules: starting and ending your work days when you want, going on vacations without asking permission, getting away from dress codes and bureaucracy. There are ways in which being overly professional hinders your practice, like with website copy. Sometimes people go a little overboard with their freedom and it can impact their relationships with their clients and their reputation in the community. Here are some guidelines to ke…
When You Screw Up
It’s going to happen. You’re going to screw up somehow. You’re going to be well-intentioned but distracted or think you’re making the right choice and realize later that you were way off base. Whether it’s an expensive marketing blunder or double booking clients, you may have a momentary, strong desire to retreat back to an agency. Your inner critic may say something like, “See, I told you you’re not up to this!” Slow your roll. Let’s talk about it.
Simplify your organizational systems. I had 3 …
Simplify your organizational systems. I had 3 …
No Shows and Late Cancellations
One of the questions I see pop up most often in the Abundance Practice-Builders Facebook Group (feel free to join) and in day-to-day questions I get from private practitioners is how to handle last minute cancellations and no-shows. I put these questions in two camps: the I-don’t-know-what-my-policy-should-be camp and the I-don’t-know-how-to-enforce-my-policy camp. Let’s talk about both.
What Should My Policy Be?
For the most part, you get to decide what your policy is. If you’re on insurance pan…
What Should My Policy Be?
For the most part, you get to decide what your policy is. If you’re on insurance pan…
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