Private practice is harder to build right now. Make sure yours is one of the ones that makes it.
The demand for therapy has never been higher. More people are seeking mental health support than ever before. Your future clients are out there — they just need to find you.
Fill Your Practice Today
Private practice is harder to build right now.
Make sure yours is one of the ones that makes it.
The demand is there. Your clients are out there. They just need to be able to find you.
Fill Your Practice TodayThe landscape shifted. It didn't close.
VC-backed therapy platforms — BetterHelp, Alma, Headway, Grow — spent the last five years and hundreds of millions of dollars making it easier for clients to find therapists through them. It worked. They captured a real chunk of the people who would have otherwise found their way to an independent practice like yours.
That's the hard part of what you're sensing. It's real. You're not imagining it.
Here's what's also real: those platforms aren't for everyone. Plenty of clients specifically want a therapist who isn't on a corporate platform — who has their own practice, their own niche, who they found because of something specific.
Those clients are out there. There are more of them than ever. But they need to be able to find you. And right now, if you don't know how to market yourself, they can't.
That's a skill problem, not a doom scenario. Skill problems are fixable.
"My practice has been slower for the past year. But about 6 weeks ago I recommitted to my marketing and my practice is now full again with ideal clients who pay $240 per session. It's doable. Stay the course."
— Jessika E.The landscape shifted. It didn't close.
VC-backed therapy platforms — BetterHelp, Alma, Headway, Grow — spent the last five years making it easier for clients to find therapists through them. It worked. They captured a real chunk of the people who would have otherwise found their way to you.
That's the hard part of what you're sensing. It's real. You're not imagining it.
Here's what's also real: those platforms aren't for everyone. Plenty of clients want a therapist with their own practice, their own niche — someone they found for a specific reason.
Those clients are out there. There are more of them than ever. But they need to be able to find you. And right now, if you don't know how to market yourself, they can't.
That's a skill problem, not a doom scenario. Skill problems are fixable.
"My practice has been slower for the past year. But about 6 weeks ago I recommitted to my marketing and my practice is now full again with ideal clients who pay $240 per session. It's doable. Stay the course."
— Jessika E.You opened your practice. Now what?
And then you waited. And it was... quieter than you expected.
You're not doing this wrong — you're just not doing enough.
Nobody teaches you how to get clients in grad school. Private practice is not presented as a business you have to build.
The skill set you need — how to network, how to build a referral base, how to write a website that actually works, what to charge, how to talk about what you do without it feeling weird — that's a whole separate education. One most therapists never get.
If you're like most of the therapists who find their way here, you did everything right to get started. You set up your EHR. You maybe put up a Psychology Today profile. You told your friends and family you were open.
"On Oct. 1 I had 0 clients. One month later, I have 4. Woo!"
— Richelle J.The Abundance Party is that education. Practical, specific, and designed for where you actually are and what you need.
You opened your practice. Now what?
And then you waited. And it was... quieter than you expected.
You're not doing this wrong — you're just not doing enough.
Nobody teaches you how to get clients in grad school. Private practice is not presented as a business you have to build.
The skill set you need — how to network, how to build a referral base, how to write a website that actually works, what to charge, how to talk about what you do without it feeling weird — that's a whole separate education.
If you're like most therapists who find their way here, you did everything right. You set up your EHR. Maybe put up a Psychology Today profile. Told your people you were open.
"On Oct. 1 I had 0 clients. One month later, I have 4. Woo!"
— Richelle J.The Abundance Party is that education. Practical, specific, and designed for where you actually are and what you need.
What works (and what doesn't)
There are therapists right now, in this economy, in this landscape, getting new client inquiries every week. The difference isn't luck or a better zip code. It's that they kept showing up and kept doing the things that actually move the needle.
Doesn't move the needle
- Agonizing over your logo
- Paying for ads nobody sees
- Waiting to finish your website before you start networking
- Reading Facebook groups about how impossible it is
Does move the needle
- Getting clear on who you help
- Building real referral relationships
- A website that speaks directly to your ideal client
- Staying consistent when nothing seems to be happening yet
"I went from freaking out in January with the lowest numbers I'd had since I started to almost full and busier than I've been since I opened. In 3 weeks I had 18 people reach out to me for therapy. They didn't all schedule but the majority did. Thanks for your support when it sucked. You guys are awesome!"
— Tara M.It takes longer than you want it to. It also works.
What works (and what doesn't)
Some therapists are still getting consistent inquiries. It’s not luck. It’s what they’re doing.
Doesn't move the needle
- Agonizing over your logo
- Paying for ads nobody sees
- Waiting until everything is “perfect”
- Reading Facebook doom posts
Does move the needle
- Getting clear on who you help
- Building referral relationships
- A website that speaks to your client
- Consistency when it’s quiet
"I went from freaking out in January with the lowest numbers I'd had since I started to almost full and busier than I've been since I opened. In 3 weeks I had 18 people reach out to me for therapy. They didn't all schedule but the majority did. Thanks for your support when it sucked. You guys are awesome!"
— Tara M.It takes longer than you want it to. It also works.
What's in the Abundance Party
A membership for therapists who are building or filling a private practice and want to stop guessing about what to do next.
Online Courses
Step-by-step instruction for every stage: niche, marketing fundamentals, getting off insurance panels, what to charge, how to talk about what you do, scripts for the conversations you've been dreading, and what to do when you're finally full.
Monthly Expert Trainings
Live sessions with leaders in practice-building, plus years of recordings to dig into on your own schedule.
Recorded Coaching Sessions
Real therapists, real problems, real solutions. Better than eavesdropping, though you're welcome to feel like it.
Monthly Live Q&A with Allison
Every 3rd Tuesday. Bring your specific situation and leave with a plan.
Monthly 1:1 Lottery
A chance at a free 30-minute private consultation with Allison directly.
The Abundance Community
A private Facebook group and member forum. The least dramatic, most generous group of therapists on the internet. Not an exaggeration.
What's in the Abundance Party
A membership for therapists who are building or filling a private practice and want to stop guessing about what to do next.
Online Courses
Step-by-step instruction for every stage: niche, marketing fundamentals, getting off insurance panels, pricing, messaging, scripts, and what to do when you're finally full.
Monthly Expert Trainings
Live sessions with leaders in practice-building, plus years of recordings to dig into on your own schedule.
Recorded Coaching Sessions
Real therapists, real problems, real solutions. Better than eavesdropping, though you're welcome to feel like it.
Monthly Live Q&A with Allison
Every 3rd Tuesday. Bring your specific situation and leave with a plan.
Monthly 1:1 Lottery
A chance at a free 30-minute private consultation with Allison directly.
The Abundance Community
A private Facebook group and member forum. The least dramatic, most generous group of therapists on the internet.
Practical skills for every stage
Practical skills for every stage
Join the Party
Same full access, spread over monthly payments.
Get Started →Enough time to learn the skills, implement them, and start seeing what's working.
Get Started →Access forever. Great if you're optimizing a practice that's already full.
Get Started →"I've made $175,000 since I started private practice. I'm working so much less than I was before. I know you talk about this all the time but I didn't really get it or believe it until I lived it. My life is so much better."
— Sarah H."I have a waitlist now and am totally set for maternity leave. It changed everything."
— Nicole H.Join the Party
Same full access, spread over monthly payments.
Get Started →Enough time to learn the skills, implement them, and start seeing what's working.
Get Started →Access forever. Great if you're optimizing a practice that's already full.
Get Started →"I've made $175,000 since I started private practice. I'm working so much less than I was before. I know you talk about this all the time but I didn't really get it or believe it until I lived it. My life is so much better."
— Sarah H."I have a waitlist now and am totally set for maternity leave. It changed everything."
— Nicole H.
I've been helping therapists build private practices for over a decade. I've built practices in three states. I've also watched the market shift in real time — the platforms rise, the referral patterns change, the landscape get louder and more complicated.
I'm not going to tell you it's the same as it was five years ago. It isn't. But I'm not going to tell you it's impossible either, because I have hundreds of students who will tell you otherwise. The field needs great independent therapists. Your future clients need you. Let's get them in the door.
I've been helping therapists build private practices for over a decade. I've built practices in three states. I've also watched the market shift in real time — the platforms rise, the referral patterns change, and the landscape gets louder and more complicated.
I'm not going to tell you it's the same as it was five years ago. It isn't. But I'm not going to tell you it's impossible either, because I have hundreds of students who will tell you otherwise. The field needs great independent therapists. Your future clients need you. Let's get them in the door.