How to Market to Two Niches

Consult Monday
Panthea Saidipour of Panthea Counseling NYC

Before that she gained experience at a community mental health clinic in the Bronx where she worked with people dealing with everything from Life to Borderline Personality Disorder and Schizophrenia. She is in an eight year long psychoanalytic training program where she also sees clients. She is drawn to contemporary attachment and relational psychoanalytic theories, the study of how our earliest relationships with our caregivers influence the way we show up in our everyday lives and connect to ourselves and others. She sees these theories come to life when helping clients navigate the worlds of hookups, dating, and relationships—if Freud only knew.
For Consult Monday we discuss:
- Marketing to two niches and whether it dilutes your marketing too much
- Vetting how you describe your ideal clients so they see themselves in your copy
- How overt should you be in describing your ideal client
- Website copy and images that speak to ideal clients
What I Wish I'd Said Wednesday
Agnes Wainman, PhD, CPsych of Blissful Practice

Connect with Agnes at www.blissfulpractice.com where you can find blog posts, podcasts and more information to help you fill your practice with the clients that make you shine!
For What I Wish I'd Said Wednesday we discuss:
- Case Conceptualization for both ideal clients: FOO, Attachment Style, Romantic Relationships, Friendships
- What are shared experiences?
- Blogging about shared experiences
Follow Through Friday
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