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Finding Confidence in Your Website Copy

When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully. 

Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy. 

The 3 major problems I see in therapist copy, assu…

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How to Show Up As Yourself In Videos

It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.

In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy photog…

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Guest Blog: How to Make Weekly Blogging Ridiculously Easy and Fun

How to Make Weekly Blogging Ridiculously Easy and Fun by Natalie Moore

As private practitioners, we know the benefits of blogging for our practice.

1) It builds our website’s S.E.O., making it easier for our ideal client to find us.

2) It helps clients get to know us, starting the therapeutic relationship before a phone call is even made.

3) We build an audience to connect with over time that we can offer additional services to – should we choose to publish a book, launch an eCourse, etc.

But i…

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5 Ways to Dance With Your Fear of Online Marketing

Daniel Fava has been a really helpful member of the free Abundance Practice-Builders Facebook Group for a long time. He’s a tech guy with a therapist wife and you can tell from this post that he blends the emotional and technological beautifully.  He’s seen how having an amazing website helped his wife’s private practice and is driven to spread the love to others’ practices as well.  

When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me glaz…

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I Got Sued (For Something You've Done!)

Y’all are gonna have to bear with me on this one as it’s part blog/part journal. As all this was happening I kept soothing myself with “When I share this others will learn and it’ll keep it from happening to them. That’s why this is happening to me.” I even insisted the gag order be removed before settling because otherwise I just couldn’t make sense of the experience.

Ok, let me back up about a few months. During an individual consultation with a practice-building client, my client mentioned tha…

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An SEO Playbook for Private Practice Websites Using WordPress

I’m lucky to have Matt Milloway of Private Practice Launcher as a sometimes-Ashevillain. He’s one of those cool location-independent types who is a major world traveler in a fascinating, non-snooty way. While catching coffee together one day, I watched him light up while talking about how he discovered his love for helping private practice owners create an authentic, effective online presence.  Having helped big corporations develop their online brands, he found the thrill of helping small busin…

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SEO for Therapists using Squarespace

Jeff Guenther of The Practice Academy has been so helpful to many of you in the Abundance Practice Builders Facebook Group (Hop in!) so I was thrilled he agreed to write a post about increasing your Search Engine Optimization (SEO), especially when he wanted to make it specific to Squarespace.

If you’re like me, it’s easy to get overwhelmed by this stuff. My I-don’t-do-tech brain starts to freak out and tell me I can’t do it. Jeff makes it easy. He breaks it down into manageable steps and shows…

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Should You List Your Fees On Your Website

This question has come up a lot in the Facebook Group (hop in!): Should You Post Your Fees on Your Website?  It’s a great question and we’re divided on it as a field so I’ll explain the argument for each side and I’ll give my two cents. Be clear, there’s no right or wrong as long as a client is clear on your fee before your first appointment. So choose whichever side feels like the best fit for you and your business and let us know in the comments.

Anti-Fee Posting

My business coach hosted a retr…

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Nuts and Bolts Roundup

I realize a lot of the blogs lately have been pretty mindset heavy. Depending on where you are as you’re building, that may be hitting the spot or missing the mark. It’s been a bit unbalanced from the readers’ end because in the background I’m chugging away at my What to Say When: Scripts and Templates for Counselors in Private Practice ecourse which, as you might guess from the title, is more how-to and less exploration of emotion. Thus, I’m staying balanced by blogging about mindset.

For those …

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7 Compelling Reasons to Launch a Podcast

You guys probably know today’s guest blogger, Melvin Varghese, as the founder and host of the Selling the Couch Podcast. Over the past year we’ve become friends and I can assure you he is just as kind, warm and genuine as you think. A few months ago, after playing with the idea of launching my own podcast, I turned to Melvin for a podcast consultation. I wanted to flesh out some ideas before taking the next step. Melvin blew my mind in that consultation. I knew he’d had huge success with Selling…

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