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Episode #383: Using Reels To Market Your Practice, Feat. Kelly McKenna

Y'all we are so excited to welcome guest Kelly Mckenna, LCSW, MBA, on today's podcast. Tune in as she shares tips on making entry-level reels as a beginner, how consistent you have to be with your posting, & why you probably don’t need to worry about haters.

Sponsored by:
TherapyNotes™

For private practice support, join the Abundance Party at https://abundancepracticebuilding.com/abundanceparty.  

About Kelly Mckenna, LCSW, MBA:

Kelly McKenna is a licensed therapist, specializing in helping…

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Episode #360: Can I Take a Social Media Detox?

Is social media one of your marketing strategies but you find yourself needing a break from it? Allison shares whether it is ok to take a little detox every few months in this week's Ask Allison episode of the podcast.

Sponsored by:
TherapyNotes™

To learn about the Abundance Party & to check out our free resources, including weekly worksheets, visit www.abundanceparty.com/free.

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Episode #312: Are There Ethical Ways for Therapists to do Brand Sponsorships on Instagram? 

Have a large IG following & wondering if it's ethical, as a therapist, to do brand deals & sponsorships? Allison weighs in & offers her two cents in this week's Ask Allison episode of the podcast.

Sponsored by:
TherapyNotes™

For free resources, including our weekly worksheets & our 3 Steps for a Full Practice training, visit www.abundanceparty.com/free.

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Don't Worry About Your Follower Count



Marketing on social media can feel challenging. Social media can be an...interesting place, but it's also a place where our ideal clients spend a lot of time. Reaching your ideal client on social media can also really boost that imposter syndrome - wouldn't having more followers make you seem more authoritative, more an expert? Is having a low follower count keeping you from marketing on social media?

Just keep in mind, every non-celebrity you follow who has thousands, tens of thousands of follo…

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What to do When you Need a Social Media Detox



The best possible thing you can do for your practice is to make choices that keep it sustainable. Is social media bringing clients in the door? Is it the kind of marketing you want to be doing?

Let’s say social media IS bringing clients in the door. Let’s say it’s your biggest referral source. Let’s say you DO love it but it can be a bit much sometimes.

The answer is ABSOLUTELY you can take a break. You can just take a true break and have a gap in your feed or you can schedule posts out ahead of…

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Episode 266: Advice for Creating More Online Content?

Facebook posts, blogs, Instagram Reels - oh my! Creating online content can be overwhelming, y'all - maybe even a bit scary. In this Ask Allison episode of the podcast, Allison is sharing her tips & tricks for how to make content creation both manageable & fun.

Sponsored by:
TherapyNotes™

Want to build the private practice of your dreams? The Abundance Party can help! Learn about our most popular membership offering here: https://www.abundanceparty.com/ 



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Private- & Hobby-Based Social Media

In some ways, the internet broadens our world and helps us connect with clients, market, and create a supportive and awesome community. In other ways, it can create an unintentional fishbowl. If your client is in their 20s, 30s, or younger, without a doubt, social media is a part of their lives. Social media is so mainstream and normalized now. Do social workers have an ethical responsibility to restrict themselves from enjoying online hobbies that “regular” non-therapist folks can? Social medi…

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How to Show Up As Yourself In Videos

It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.

In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy photog…

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You're Already a Good Writer

If you’re a therapist you’ve already got most of the skills necessary to be a writer, too. You’re likely:
  • Curious about people;
  • Interested in sharing information and inspiration; and
  • Able to construct a coherent narrative.
That means if you want to write, you should. And if you decide to write and want to get it out there for the rest of the world to read and get paid for it, you should do that, too.

Before becoming a therapist I made my living as a freelance writer, which included a 4-ye…

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Guest Blog: What Happens When You Decide To Write a Book

I've admired Mercedes Samudio's social media savvy for years. She's built an amazing platform around Shame Proof Parenting that I not only appreciate as a fellow businesswoman, but also as a parent. Her book is phenomenal and you should get it asap if you're a parent or if you work with parents or kids.
Mercedes recently provided a module for the Marketing Fundamentals eCourse in the Abundance Party that's all about publishing a book so I finally got to meet her outside of Facebook and she was a…

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