Niche

No matter who I’m working with, no matter what context, be it Group or Free Individual Consultation (yes, that’s a thing, email to get scheduled), I always start with creating a niche. At least 30% of the time the person doesn’t want to go there. Usually they don’t want to limit themselves or they think they’re niching themselves with a population like “women in transition ages 25 to 60.” (Think for a second about the difference in marketing to a 25 year old in a quarter-life crisis and a 60 ye…