Creating a Referral Network for When You're Full
Marketing comes from a place of service. When you start your private practice, getting your services in front of people who need you (and who you do great work with) is one of the most important things you can do. The other important thing you can do is have a reliable referral network and process for callbacks once your practice is full and busy.
Can we all agree it’s so hard for potential clients when they’re finally ready to get into therapy and therapists don’t call back? It’s the worst. So …
Transitioning from Agency to Private Practice
Are you trying to decide how and when to transition from agency to private practice and are at a loss of where to start?
If you have plenty of savings to keep you afloat or a partner who can cover the bills, you have a lot more flexibility. I still wouldn’t recommend making any moves until you’ve identified a niche and developed a marketing plan. Once that’s done, though, by all means jump ship. I'd definitely have those things in place first though.
If you’re like most of us and don't have tha…
How to Have the Dress Code Talk With Your Group Practice
I don't know about y'all but the world has changed a little since I was in grad school. New grads and new group practice owners have reached out a lot recently about two things: tattoos visible in the office and the dreaded dress code conversation with new staff or supervisees.
I think we can all agree that there's bigger stuff going on in the world right now than a clinician having a visible quarter-sleeve tattoo or wearing a ripped pair of jeans to session. Unless someone's coming to work dre…
How to Start a Podcast
We get a lot of questions about the best way to start a podcast. First I’d get crystal clear on the point of your podcast. All the other stuff - the good microphone, the headphones, the software and platforms - that can come second. Ask yourself if your content has a clear audience then think through the structure: when do your podcasts air? Will you keep to a production schedule or will you air them kinda willy-nilly as they’re done? How much time in your schedule do you have to schedule gues…
Being Professional When You're Disappointed
I get a lot of questions that sometimes showcase more disappointment and discomfort at a certain stage of practice building than they are questions about a business name or a cranky landlord.
One issue that comes up a lot is what to do when someone has the same practice name as you. We’ve heard about this from clinicians down the street from each other with the same name and from people upset because someone across the country has the same name.
Unless you trademark your business name, this is …
How to Walk Away from Your To-Do List
Sometimes we think that being busy is a badge of honor - that being busy makes us look successful when we don't always feel like we are. That the more stressed we are, the more valid we are because hey, we're working hard, right? But it's easy to forget that work is cyclical and that your last note for the week isn't your last note ever, and that our to-do list doesn't have to loom large in our minds.
I see this as layered. One layer is systems-related, and the other is emotional. Let’s start …
Is it Time to Hire a Social Media Manager?
Social media marketing can fall in that funny category of feeling like work all the time or feeling like you're not actually 'working' if you're scrolling Instagram. If you're getting a lot of clients through your social media and you feel like you spend almost more time on your phone than you do on the things you’d rather be doing, it might be time to hire a social media manager.
When hiring a social media manager it's important to know if they’re going to be able to create the content that is…
Is it Time to Raise Your Rates?
A lot of therapists wait to raise their rates at the “right time”, and truthfully it’s always the right time but imposter syndrome always tells us the opposite. So when do you raise your rates?
There are three major milestones you can use to gauge when to raise your fees. And no. Those milestones don’t involve someone dancing on your lawn with a huge sign that says “TIME TO RAISE YOUR FEES”.
The first milestone is when you realize you set your fees without using math. Typically this is when you …
Is My Cancellation Policy Fair?
There are a ton of opinions about the fairness of cancellation policies in Facebook groups, group chats, in group practices & probably even etched into a petroglyph somewhere. Fair is fair, & fair is subjective, so let’s look at the fairness of cancellation policies.
I want everyone reading (or watching, or listening) to know that there isn't a right or wrong here. You must set policies in your practice that you've thought through & that you'll uphold.
As a parent, I can confirm that things don…
Taking Clients With You When You Open Your Own Practice
When we start our private practices, it can feel like a huge relief to take some clients with you from your old agency or group. Knowing you’re not starting at zero can be a huge boost for some therapists, but knowing the ethics behind it is also a majorly crucial first step.
So can you take clients with you when you leave an agency or group practice? It depends on a few things; you may have had to sign a non-compete clause that says you wouldn’t solicit clients of the practice. Those don’t typ…
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