Episode #563: Ethical Marketing, feat. Alison Fox

Allison & guest Alison Fox of Mental Health Match explain the importance of authentic marketing & storytelling in the mental health space, emphasizing the need for genuine connection with clients. They also highlight the significance of presenting oneself with confidence, warmth, & trustworthiness in both branding & advertising. They conclude by discussing Mental Health Match, a platform designed to connect therapy seekers with suitable therapists, & share its upcoming site update aimed at improving user experience.

Want monthly group calls with Allison and 1:1s with our consultant? Join Party+! Learn more here: https://bit.ly/3rrsqK2.

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About Mental Health Match:

In 2017 Ryan Schwartz unexpectedly lost his mother, and he was encouraged to try therapy for the first time. While grieving deeply, he got lost in clunky websites, unhelpful information, and appointments with therapists that weren’t a fit. The process was confusing, time-consuming, and totally demoralizing.

As he healed, he was inspired to create a better way for people to find care. He talked to therapists, tested ideas, and asked people looking for therapy what they needed most.

Mental Health Match is here to make finding mental healthcare human and helpful. Our goal is to be the very best place to find therapy.

Over the past five years, we’ve brought together some of the most passionate mental health advocates to create a clear, effective path through the messy landscape of mental health care.

We now help thousands of people every week find a therapist. And out of loss, Ryan has found a way to honor his mom and turn his pain into purpose.