Episode #785: Increasing Private Pay Clients

In today's episode, I chat with Abundance Community member Heather, who's three years into private practice, full at 25-27 clients a week, but working harder than she wants to. We dig into why increasing her private pay visibility, raising her rate, & taking insurance off her website will move the needle way more than hiring a clinician, subleasing office space, or building a course. We also talk about sliding scale and why it's worth sitting with what you actually want for your practice inste…

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Episode #782: See Fewer Clients Without Making Less Money

In today's Ask Abundance, me and Rebecca Smith, Ph.D. are talking about what to do when you're seeing 32 clients a week and can feel yourself burning out. Rebecca's been there too, and she walks through the exact math that got her from 35 sessions a week down to 20 without losing income. We get into raising your rates, why more clients stay private pay than you'd think, and the number that actually makes reducing your caseload realistic.

Sponsored by TherapyNotes®: Looking to switch EHRs? Try…

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Episode #743: Private Pay OOO, feat. Sanjana Sathya

In today's episode of the Abundant Practice Podcast, guest Sanjana Sathya, co-founder at Thrizer, explores the growing shift in the therapy industry toward private pay practices and what that means for both therapists and clients. She shares how the out-of-network billing process works, ways to make it more manageable, and how clients can better understand their benefits to make mental health care more accessible and affordable.

Use code ABUNDANCE or visit https://join.thrizer.com/abundance f…

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Episode #735: Slow Growth with Amanda

Allison sits down with Abundance Community member Amanda to unpack the real challenges of building a private pay therapy practice, from pricing strategy to attracting the right clients. Amanda opens up about the hurdles of reaching a demographic that doesn't exactly broadcast their struggles, and together they dig into what it actually takes to connect with people who are quietly dealing with relationship issues but would never admit it out loud. The conversation gets practical fast, covering …

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Episode #724: How To Pop Out Of A Private Practice Plateau

In today’s Ask Allison, we’re talking about why so many virtual, private-pay therapists get stuck just shy of full and what actually helps you break through that plateau. We’ll explore why this usually isn’t a skill issue, but a structure and consistency issue, from marketing and messaging to referrals and consults. We’ll cover why “almost full” can drag on for months, how therapist-y language hurts conversions, and what boring but effective systems help you get full and stay full. If you’ve b…

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Episode #706: Part Time To Full Time Practice

Abundance Community member Adell shares how she’s planning her transition from part-time to full-time private practice, focusing on strategies to attract more private-pay clients and manage a waitlist effectively. The conversation explores her use of Instagram for client growth and content creation, with guidance on staying productive and avoiding burnout. We also dive into approaches for scaling the practice through group sessions and intensives, plus practical strategies for building her ema…

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Episode #700: Private-Pay Group Practice Tips, feat. Kelly McCullough

Guest Kelly McCullough joins me in today’s episode to share practical tips for building a thriving private-pay group practice and to walk us through her journey from solo practitioner to group practice owner. She opens up about managing a clinical caseload, navigating marketing and networking, and the lessons she’s learned along the way. We also dig into the realities of group practice ownership—from mindset and financial hurdles to leadership, community support, and the strategies that have h…

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Episode #698: Scared To Go Off Insurance

Abundance Community member Hagger and I dig into what it really takes to move off insurance panels—and how to do it without blowing up your caseload or your nervous system. We walk through the numbers to help you feel confident the math can work in your favor, even with some client loss. We also talk about how to frame the conversation with clients so it feels clear and compassionate (not scary), why long notice periods can backfire, and how to use data to quiet the “what if it a…

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Episode #688: Deciding Whether To Take Insurance Or Go Private Pay

In today’s Ask Allison, we’re diving into whether starting with insurance is a smart move—or if you should go private pay from day one.
 
We’ll walk through the trade-offs, the numbers that matter, and how to choose the path that actually works for your life—not just what Instagram says you "should" do.
 
By the end, you’ll know exactly how to make this decision with clarity, confidence, and zero guilt.

Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free

L…

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Episode #678: How To Get Private Pay Clients

Want a full caseload of self-pay clients?
 
In today’s Ask Allison, I’m breaking down the three-part formula: a clear niche, consistent authentic marketing, and a great client experience. You’ll learn why your niche doesn’t have to box you in, which two marketing strategies are non-negotiable, and how to choose three more that you’ll actually stick with. By the end, you’ll know exactly how to position yourself as the therapist for your ideal clients—and the simple, repeatable marketing…

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