Marketing

In today’s Ask Allison, we’re talking about why so many virtual, private-pay therapists get stuck just shy of full and what actually helps you break through that plateau. We’ll explore why this usually isn’t a skill issue, but a structure and consistency issue, from marketing and messaging to referrals and consults. We’ll cover why “almost full” can drag on for months, how therapist-y language hurts conversions, and what boring but effective systems help you get full and stay full. If you’ve b…

In today’s Ask Allison episode of the podcast, we’re talking about whether you really need a website when money is tight and tech feels overwhelming—and why, in today’s landscape, skipping one often slows everything down. We’ll explore why relying solely on referrals can quietly limit your growth, how clients actually make decisions when comparing providers, and why visibility matters more than perfection. We’ll also talk honestly about the discomfort of building a site and why a simple, imper…

Allison and Abundance Community member Alli discuss refining Alli’s therapy practice niche and YouTube content to better reach high-powered women seeking intensive healing work. The conversation explores how to clearly communicate the value of intensive therapy for professionals experiencing panic and anxiety rooted in unresolved childhood trauma. We also dive into messaging and elevator pitches that highlight the efficiency and depth of intensive work, helping ambitious clients understand how…

Abundance Community member Molly and Allison discuss refining Molly’s therapy practice marketing strategy to better align with her depth-oriented approach and attract high-achieving, anxious women in Texas. The conversation explores website messaging, imagery, and language choices to communicate effectively with professional audiences while establishing credibility. We also dive into various marketing channels and strategies, including networking, podcast appearances, and speaking engagements,…

Allison and guest Jenn Lowe, M.A., LPC, LCMHC, RPT, sit down to talk through the common missteps therapists run into in private practice. They cover everything from setting clear financial goals to choosing marketing strategies that stay focused instead of scattered, along with how to seek the right kind of professional support as your practice grows. Jenn also shares her perspective on the importance of boundaries in day-to-day clinical work and the value of building strong professional netwo…

Abundance Community member Adell shares how she’s planning her transition from part-time to full-time private practice, focusing on strategies to attract more private-pay clients and manage a waitlist effectively. The conversation explores her use of Instagram for client growth and content creation, with guidance on staying productive and avoiding burnout. We also dive into approaches for scaling the practice through group sessions and intensives, plus practical strategies for building her ema…

Abundance Community member Chris shares how he’s refining his marketing strategy for his anxiety-focused practice, particularly targeting professionals experiencing performance and panic anxiety. The conversation dives into content approaches that feel authentic and engaging on Instagram, including sharing personal experiences and professional examples to connect with the right audience. We also explore strategies for creating consistent content, advertising effectively, and refining messaging…

My live Ask Allison recording sessions are a great way to get free, conversational support. Today’s podcast episode—sponsored by our friends at TherapyNotes®—features a clip from one of those sessions, recorded back in September. In it, we cover topics like marketing strategies for therapists, transitioning off therapy platforms, networking and relationship building, niching and messaging, and practical tips for marketing and practice management.

Watch the entire Ask Allison Live recording on…