Marketing

My live Ask Allison recording sessions are a great way to get free, conversational support. Today’s podcast episode—sponsored by our friends at TherapyNotes®—features a clip from one of those sessions, recorded back in September. In it, we cover topics like marketing strategies for therapists, transitioning off therapy platforms, networking and relationship building, niching and messaging, and practical tips for marketing and practice management.

Watch the entire Ask Allison Live recording on…

In today's podcast, Abundance Community member Adina and I dive into the art of professional networking—how to build genuine relationships while still being intentional about referrals. We talk about keeping connections warm through small, thoughtful gestures and the balance between giving and receiving in referral dynamics. Adina also shares where she’s at with her SEO and website performance, and we explore ways to strengthen her marketing by tuning into the exact search terms potential clie…

In today's podcast, Abundance Community member Ashley and I explore the growth of her Tampa-based private practice, where she’s managing 50 clients and feeling the strain of 32 weekly sessions. We talk through burnout, fee adjustments, and the impact of charging $80 per session in a high-cost area. Ashley shares her interest in refining her ADHD niche, especially with medication-resistant adults, and we discuss balancing strategy work with deeper emotional processing. We also look at ways to b…

Ellie Miller, LCSW-C joins me in today’s episode to talk about showing up authentically in your marketing and why it matters for therapists. We dig into simple, effective ways to uncover your natural writing voice—like gathering feedback from loved ones and paying attention to how you communicate casually. Ellie also shares tips for building a brand voice cheat sheet, using AI tools like ChatGPT with intention, and steering clear of the overly academic language that can create distance with po…

My live Ask Allison recording sessions are a great way to get free, conversational support. Today’s podcast episode—sponsored by our friends at TherapyNotes®—features a clip from one of those sessions, recorded back in June. In it, we cover topics like launching a bare-bones private practice with limited financial resources, starting a group practice, marketing a nearly full practice, and dealing with writer's block. 

Watch the entire Ask Allison Live recording on our YouTube channel!

Want t…

Feel like you’re always explaining your non-traditional therapy? You’re not alone.

In today’s Ask Allison, I talk about why you don’t need to justify your approach to everyone—and how to connect with the clients it’s actually for.

Instead of leading with your method, speak to their experience. Talk about the stuckness, the frustration, the sense that talk therapy didn’t go deep enough. That’s what makes people feel seen—and curious.

You don’t need to explain everything. You just need to sho…

Abundance Community member Shannah and I dive into the challenges of feeling stuck in a niche and marketing rut. We explore her passion for supporting individuals—especially educators—experiencing burnout and anxiety, and how to refine her niche to highlight her expertise in working with parents across various life stages. We also talk through her goal of becoming more visible as an expert in her field, and the hurdles of showing up on social media. From faceless reels to Canva hacks, we look …