Episode #681: Narrowing Your Niche
In today's podcast, Allison chats Abundance Community member with Cheryl to explore the niche of moral perfectionists—those caught between wanting to do more in today’s political climate and feeling paralyzed about where to start. They talk through how guilt, overwhelm, anxiety, and depression often show up for this group, even when many don’t see their struggles as “therapy-worthy.” Cheryl and Allison dig into how therapists can communicate this niche effectively, especially by …
Episode #680: Why Is Choosing A Niche So Hard?
Struggling to commit to a niche?
In today’s Ask Allison, I’m sharing why your niche doesn’t have to be perfect—or permanent. You’ll learn how to approach niching without the pressure, why it’s more like dating than marriage, and what to do if you’re battling indecision or imposter syndrome. By the end, you’ll know how to choose a “good enough” niche for right now, move forward with confidence, and give yourself permission to pivot as your practice grows.
Episode #663: Niche Hopping
Abundance Party member Kate joins me to discuss the real-life challenges she’s facing in her private practice, including slow client intake, unclear marketing strategy, and uncertainty around refining her therapy niche. We dive into actionable ways to boost her therapy practice—exploring referral sources, strengthening her online presence, and marketing therapy services for birth trauma and perinatal mood and anxiety disorders. We also cover the value of networking with other perinatal therapi…
Episode #660: How To Change Your Niche
Grab our free tools to grow y…Episode #643: How To Switch Niches In An Established Practice
Episode #642: Niche Hesitation & Fewer Client Calls
Abundance Community member Kemberlee and I refine her niche to better target specific client groups, with a focus on women in transition, and brainstorm strategies for marketing and networking as a therapist. We also discuss the importance of having an office space, using a professional website platform, and the potential benefits of focusing on a specific niche. This episode is also available to stream on our YouTube channel!
Sponsored by TherapyNotes®: Use promo code Abundant for 2 …
Episode #635: Small Kids, Neurodivergence, & Private Practice
Abundance Community member Kate and I discuss various strategies to improve Kate's solo psychology practice, including her niche market, networking, and website optimization. We also explore the impact of Google's AI on her work and the potential benefits of blogging as a marketing tool. Concerns were raised about Kate's anxiety about her practice's growth and the feasibility of her goal to eventually only accept one insurance. This episode is also available to stream on our YouTube ch…
Episode #632 Reticent Client Niche
Abundance Community member Sarah joins Allison to discuss the potential for her/their business to rebrand and target emotionally avoidant businessmen, with a focus on those who are confused and seeking clarity. Together they also explore the motivations behind men seeking therapy or medical care, the distinction between confidence and courage, and the challenges faced by men who are good people but keep hurting others. The conversation also touches on the concept of self-indulgence and…
Episode #614: Changing Niches
Allison chats with Abundance Community member Kerry about her niche as a therapist for overwhelmed moms and the potential for a mother-daughter therapy page. They also explore client acquisition strategies, including Google Adwords, while considering inclusivity on Kerry's website. This episode is also available to stream on our YouTube channel!
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Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free
To che…
Episode #612: Imposter Syndrome & Niche
Allison chats with Abundance Community member Ekaterina about her private practice, which focuses on couples therapy for high-demand professionals and consensual non-monogamous couples. Together they explore strategies for improving Ekaterina's online presence & marketing to underserved clients. The conversation also covers work-life balance issues, client dynamics, and ways to overcome reluctance in couples therapy. This episode is also available to stream on our YouTube channel!
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