Episode #683: Why Authentic Websites Work Better, feat. Ellie Miller
Ellie Miller, LCSW-C joins me in today’s episode to talk about showing up authentically in your marketing and why it matters for therapists. We dig into simple, effective ways to uncover your natural writing voice—like gathering feedback from loved ones and paying attention to how you communicate casually. Ellie also shares tips for building a brand voice cheat sheet, using AI tools like ChatGPT with intention, and steering clear of the overly academic language that can create distance with potential clients. We touch on the challenges of being real online—from video presence to self-disclosure to staying grounded in your values—and wrap up with her guidance on building deeper connection and confidence through your website and beyond.
Attention Abundance Community members: Ellie is our Abundance Community trainer for September 2025. For details on the live training via Zoom, email the HelpDesk or check out the event listing in our private Abundance Community Facebook group.
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▶️ Prefer video? This episode is also available to stream on our YouTube channel!
I’m Ellie, and I help therapists craft beautiful website that show off their authentic selves. And just who the heck am I?! With a background in therapy and a deep passion for web design, I blend these skills to create genuine, aesthetically pleasing online spaces for therapists and coaches. My unique blend of industry insight and design expertise ensures your website not only looks great but feels like a true extension of your practice. Now, I focus my talents on helping therapists like you, so you can attract the clients you love and build the practice you've always dreamed of.
Free quiz: What web design style will attract your ideal client?
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