Episode #734: What Content To Create For Your Private Practice

In today's Ask Abundance, the newest iteration of my Ask Allison series, I'm joined by Abundance consultant Kim Wheeler-Poitevien, LCSW. We're talking about how to show up online in a way that actually feels like you — without oversharing, following trends you hate, or losing yourself in the process. Together, we unpack why so many therapists freeze when it comes to creating content, what ethical self-disclosure really looks like in a marketing context, and how to build a consistent online presence without turning into someone you don't recognize. We also walk through the concept of content buckets, how to share from a scar instead of a wound, and why social media isn't actually required for a full, thriving practice. If you've been putting off showing up online because it feels cringey or too personal, this conversation will help you find an approach that's grounded, authentic, and actually sustainable.

A quick heads-up. The audio quality isn’t what we normally aim for, and we appreciate your patience. The insights in this conversation felt too important to keep to ourselves.