Marketing to People of Color

Marketing to People of Color

 

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In this week's episode, 'Marketing to People of Color', we discuss:

• Ignoring the guilt in choosing to niche with people of color.
• The importance of breaking taboo in your niche and marketing.
• Understanding the mistrust and barriers your niche community may have and tailoring your language.
• Using pop culture in your marketing to identify with your ideal client and demographic.
• Professional ethics and social justice marketing and business identity.
• The socio-political climate may be affecting your ideal client currently.
• If you feel like you’re forcing your branding, look at your niche choices.

Links

The Links

Jack and Jill

100 Black Men

100 Black Women

Therapy For Black Girls Podcast

Therapy For Black Girls

Abundance Party

Podcast Transcript

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Joy Bradford of Therapy for Black Girls

Dr. Joy Harden Bradford is a Licensed Psychologist in Atlanta, Georgia and the host of the popular mental health podcast, Therapy for Black Girls. Her clinical focus is helping women recover from breakups and she is passionate about creating opportunities and experiences for Black women to become the best possible versions of themselves. Her work has been featured in Bustle, Women’s Health, BuzzFeed, Teen Vogue, Essence, and O, The Oprah Magazine and she was named in Huffington Post as one of “10 Black Female Therapists You Should Know.” When not in business mode, you can find her sipping sweet tea or enjoying a super competitive game of Hungry Hungry Hippos with her family.

Allison Puryear, LCSW, CEDS of Abundance Practice-Building

Allison Puryear is an LCSW with a nearly diagnosable obsession with business development. She has started practices in three different cities and wants you to know that building a private practice is shockingly doable when you have a plan and support. You can download a free private practice checklist to make sure you have your ducks in a row, get weekly private practice tips, and join the Abundance Practice-Building Group to gain the confidence and tools you need to succeed.