Marketing to People of Color

Marketing to People of Color

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In this week's episode, 'Marketing to People of Color', we discuss:
- Ignoring the guilt in choosing to niche with people of color.
- The importance of breaking taboo in your niche and marketing.
- Understanding the mistrust and barriers your niche community may have and tailoring your language.
- Using pop culture in your marketing to identify with your ideal client and demographic.
- Professional ethics and social justice marketing and business identity.
- The socio-political climate may be affecting your ideal client currently.
- If you feel like you’re forcing your branding, look at your niche choices.
The Links
Jack and Jill
100 Black Men
100 Black Women
Therapy For Black Girls Podcast
Therapy For Black Girls
Abundance Party
Podcast Transcript
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Joy Bradford of Therapy for Black Girls


Allison Puryear, LCSW, CEDS of Abundance Practice-Building

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