Episode #672: 5 Steps To A Thriving Group Practice, feat. Nicole McCance
Psychologist turned business coach Nicole McCance joins me in today's episode to share her expertise on scaling from a solo to a group therapy practice, walking us through her five-step method that centers on systematization, hiring strategies, and operational efficiency. She emphasizes the role of digital marketing in attracting clients and the power of follow-up strategies in client retention. Nicole also opens up about the real challenges of hiring and managing staff effectively, and underscores the traits that make for successful therapists. We wrap up with a conversation on cultivating a positive work culture, and she offers practical recommendations and resources for those ready to grow their practices.
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I used to be you.
I was in private practice for 15 years. I loved what I did and felt honoured that I got to help people every day and make a decent living. After years of doing this, I was beginning to feel drained and sick of working evenings and weekends. There was so little time left over in the day to take care of myself or my family.
I am a mom of young twin boys, and wanted to provide them with an amazing life – but I also longed to be home more.
I needed to find a better way.
Trading my time for money was never going to give me the freedom I craved. I realized I needed to work differently. In 2018, I opened a group practice in Toronto, and within three years, I was able to grow to 55 therapists! This experience taught me a lot about what to do and what not to do. Most importantly, it taught me to create systems that would automate and grow my business. After 5 years, I sold my practice, and in my fifth year, I retired as a Psychologist and became a business coach for therapists!
Links:
- IG: https://www.instagram.com/nicole.mccancemethod/
- Podcast: https://mccancemethod.com/podcast/
- Facebook group: https://www.facebook.com/groups/947689352498639
- Sign up Nicole’s FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancem
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