Abundance Practice Building
May 20, 2026 12:00am
By Allison Puryear
Under Marketing & Modality
2 min read

Episode #579: Marketing EMDR Therapy, feat. Lilly Risch

Lilly Risch, LCSW, joins the podcast to talk about marketing EMDR therapy and what it actually looks like to attract clients who are the right fit. The conversation gets into why explaining EMDR to the public feels so uniquely challenging, how leading with symptoms like anxiety instead of trauma can change everything, and what it takes to build a caseload that's both full and sustainable. Lilly shares her own experience growing a group practice in Milwaukee, along with practical ways to simplify your messaging, define your ideal client, and communicate your value without losing what makes EMDR special. A practical, grounding conversation for any EMDR therapist who's ever struggled to put what they do into words.

Be sure to sign up for Lilly's FREE training for EMDR Therapists, "Take the 'Ick' Out of Your Marketing": https://sincere-snow-26884.myflodesk.com/flow 

Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com.

Additional Resources:

Need help building & filling your practice? Check out the Abundance Party (only $345!): https://www.abundancepracticebuilding.com/party 

Want website copy that actually sounds like you and makes the right clients feel seen? Referral Ready Website Copy is done-for-you copy for your homepage, about page, and up to three specialty pages — built around your voice, your niche, and your people, for just $2,000: www.abundancepracticebuilding.com/referralreadywebsitecopy


Lilly Risch, LCSW, is a business coach for EMDR therapists, an EMDRIA-Approved Consultant, and the founder of Forward Healing Therapy, a Wisconsin-based group practice. With 8 years of experience building a private practice through marketing EMDR, she brings a rare blend of business strategy and clinical depth. Through her membership program, Lilly helps EMDR therapists refine their messaging, strengthen their visibility, and build sustainable trauma practices that stand out in their communities.

Links to check out:


May 20, 2026 12:00am
By Allison Puryear
Under Marketing & Modality
2 min read

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