Episode #803: Niching Into ADHD Moms Without Becoming the Kid's Therapist

You know that feeling when you've got a niche but you're still missing where these people actually are & how to go find them? Today I'm working with Anna, who wants to work with moms of upper elementary kids just diagnosed with ADHD, moms who don't want to medicate & don't know what to do as it creates havoc in their marriage & home. We get into who to network with beyond the obvious, testing psychologists, psych prescribers, chiropractors who specialize in kids, neurofeedback places, even homeschool communities & private schools since so many of these families end up there. Anna & I also talk through her fear of cold emailing a practice five hours away (spoiler, she's overthinking it) & how to write copy that goes for the jugular on a mom's feelings of failing without accidentally doing trauma work on the website. We wrap up talking about the difference between marketing direct to a community versus through referral sources, and why she needs both.

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 Still struggling to explain what you do and who you help? My $27 Know Your Niche course helps you get crystal clear on your ideal client so your marketing finally clicks, your referrals improve, and growing your practice feels a whole lot easier: https://www.abundancepracticebuilding.com/niche