Episode #805: Passive Income is BS

You know that itch to build a course or a membership because private practice feels slower & harder than it used to? Today I'm with my friend Kelley Stephens from Private Practice Pro to get into why that's usually the wrong move. Kelley gets real about the numbers, she pulled $45,000 out of her practice to launch her first course & didn't take a salary from the business for two years, plus the $8,000 she spent this year on ads & funnel coaches that turned out to be flushed money, not profit. We talk about why courses specifically are struggling right now thanks to AI (people will take free & mediocre over great & paid), why both of us have shifted back toward live training & one-on-one work because it actually feels better, & why getting a physical office, even one or two days a week, is bringing in referrals that had started drying up. We close out talking about why splitting your energy between your practice & a side business just keeps you stuck in between both, & what's actually got us excited about where private practice is headed.

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