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Ask Allison Episode #110: Fairness and Your Cancellation Fee
You're a human, just like your clients, and you may run into a situation where you have to cancel your session. So how do you go about being fair in creating and enforcing a cancellation policy? Join me today to talk about fees, circumstances, and frequency surrounding the ifs and whens for your cancellation policy. Nobody has that many flat tires. I hope.
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Episode # 229: Busting Excuses for Private Practice
When you've put in a lot of hours working on your networking, your website, and building a therapeutic office space, don't let the hidden sibling of Should and To-Do keep you from getting your practice underway. Not Yet is the silent, sneaky excuse that keeps you thinking you need to tweak your website one more time or go over your outgoing message again just to see if it's ready. You put in the work. You're ready. Join me and Abundance Party member Elizabeth as we beat back the not yet…
Ask Allison Episode #109: Three Things You Need to Build Quickly
Think about future you: you’ve got a full practice, and things are pretty awesome. You’re proud of the work right now you put in. Is right now you feeling stalled? That happens, and it’s okay. Let’s get those gears unstuck for right now you and future you. This week on Ask Allison, I answer the question: What are the top 3 things I need to know to build quickly and quit my job? Spoiler alert - you know I’m going to tell you to niche, network, and get a great website up and running as soon a…
Episode #228:Simplified SEO With Jessica Tapanna
SEO can feel daunting, especially if the idea of sitting down to write more stuff after all the writing you did for your website copy makes you want to use your laptop as a $1000 frisbee. Join Jessica Tappana of Simplified SEO and me today to talk about SEO, your website copy (both blogs and your website copy), the pros and cons of dropdown menus, service pages, and where to get the most bang for your buck for SEO. We’ve got some great, actionable advice for you - yes, even if you want to play f…
Ask Allison Episode #108: Supervision
Your development as a clinician is important and I will always advocate that you seek out great supervision at the start of your career. Just because something or someone seems "legitimate", the way an agency job seems legitimate, doesn't mean it's good or that you’re becoming a better clinician for it. This week’s Ask Allison and worksheet is all about getting the right resources under your belt to hone your skills and get what you need to serve your ideal clients - even if you’re not in pr…
Episode #227: Healthy Self-Disclosure in Marketing with Dr. Rosie Gilderthorp
Self-disclosure is a hard stop for us as therapists, right? Our training and agency time tell us even a family photo on your desk is too much disclosure. But in truth, a lot of what happens in our lives is relatable. So what role does intentionality play? I’m so excited to have Dr. Rosie Gilderthorp as our featured speaker this month and guest trainer for the Abundance Party. Join us as we talk about the types of disclosure to avoid in your marketing and boundaries, what are appropriate stories…
Finding Out Your Ideal Client is...You!
When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great fits lead to healing which, come on, is awesome.
I would say that out of the hundreds or thousand people I’ve talked to about niche, 85% of the time our ideal client is a version of ourselves. My ideal client for therapy resembles …
Finding Confidence in Your Website Copy
When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully.
Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy.
The 3 major problems I see in therapist copy, as…
How to Show Up As Yourself In Videos
It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.
In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy phot…
Episode #226: What To Do Now, What To Do Later With Amy
Congratulations! You’re starting your private practice! Now you’re just so excited to get all these new ideas out into the world. 💡 But what do you do now and what do you save for later? We tend to get caught up in the idea of doing all the things. Mostly because we’re excited for something new and also because agency life teaches us that we’ve got to be doing all the things - to be worthy of a raise, a promotion, job security and mobility. And the cool part is that once you start your private p…
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