The Abundant Practice Podcast & Blog Spot!
Episode #234:Core Values In Marketing with Michelle Hardman
If you’re feeling burnt out, discouraged, & stuck, have you looked at your business or practice through the lens of your values? As springtime kicks up its heels, we all get that second boost of energy to get more done, right? If you get discouraged with your marketing, you may feel like you want to hit the gas even harder. I’m so excited to have Michelle Hardman from The Primed Practice on the podcast & our featured May Abundance Party Trainer. Having core values in your business & def…
Episode #233: Leaning into Market Strategies
I always recommend you have some marketing strategies under your belt. One non-negotiable is that you have to have a website. Two: ya gotta network. Having clarity around your niche and the language your ideal client uses can help you take your website to the next level. Join me and Abundance Party Member Morgan as we discuss website copy and branding photos, where to network and how, and the silver lining of starting your practice in a new city (hint: you make an impression by being a new f…
DIY & Low-Cost Marketing Isn't Yielding Results?
It might feel like you’ve taken all the bootstrapping DIY self-directed (free) advice that’s out there, you’re not full yet, and you’re feeling a time crunch like there’s not enough time in a day to get done what you need to do. Let’s say if you’ve utilized all the cheap or free marketing strategies and recommendations and haven't gotten full, I am left with a lot of questions. By cheap, obviously we’re talking low price tag, right? I don't know of any totally free marketing strategies that …
Doing It Right Right At The Start
Even when we’re entry-level, fresh out of grad school, we usually want to ensure we’re doing everything in our power to give our clients the best resources. How can we know if we’re giving our clients the best care if we maybe don’t have the best resources and guidance as clinicians?
The first supervisor I had in an agency took me to the outlet mall to pick something up that she needed for her son's birthday during our supervision: we chatted in the car. She showed movies during group therapy…
Ask Allison Episode #113: Staying Positive
Staying motivated while building your private practice is a struggle, especially if you need support keeping your positive and realistic mindset. What’s your marketing strategy looking like these days? Keeping a positive mindset while you stare at the phone isn’t going to get the job done if you haven’t gotten yourself out there. Check out this week’s Ask Allison where I cover effective marketing strategies, where to find support, and of course, I ask about your niche!
Sponsored by TherapyN…
Episode #232: Inclusion and Anti-Racism in Private Practice with LaToya Smith
Being able to engage in hard, uncomfortable conversations is part of being a clinician. What allows you to empathize with one client but not another? LaToya C. Smith, LPC-S joins me today to talk with us about inclusion and anti-racism in your private practice. LaToya talks about where we screw up and do it wrong when we’re trying so hard to have the “right kind” of race conversations, the undoing power of being defensive, and believing and trusting our clients of color when they talk about t…
Ask Allison Episode #112: Paid Advertising
Have you DIY’d the heck out of your marketing with all the bootstrap free courses out there, & you’re still not satisfied with your practice numbers? We don’t know what we don’t know, & if you don’t know what’s not working, you can’t fix it. You can be doing everything right & still not have it be as effective as we need or want it to be. Once you’ve reached this stage, you need to ask yourself if you’re ready to throw money at the problem, which could mean something different for everyon…
Episode # 231: Great Photos for Your Website with Jenny Levine
You want your clients to be relaxed & comfortable around you, so having pictures on your website or social media where you look strained or tense, blurry, fuzzy, too filtered, or like you’re faking a laugh may throw a wrench in your branding & marketing. Professional photographer Jenny Levine stopped by the podcast this week to talk about how to find a great branding photographer, what questions to ask, & the tips & tricks to feel prepared for your photoshoot. We also talk about helpful hi…
Ask Allison 111: License Supervision
I’m so glad I’m getting more Ask Allison questions about supervision: how to get it, where to find it, how to offer it. We all benefit from supervision and I want to make sure great supervisors get great supervisees and vice versa. This week I cover group supervision, finding supervisees, and the CYA parts of starting a supervision business. Yep, that’s a business even if you’re still in hospital, community, or agency, supervision on the side is a business.
Sponsored by TherapyNotes…
Episode # 230: Healing and Racial Trauma with Shatara Sheppard
Last spring, Shatara Sheppard offered to share her experiences with police brutality and racial profiling and how it impacted her daily life as both a clinician and as a woman of color. I’m so glad to welcome her back to the podcast to discuss healing, and the ways white therapists can keep going because the work is definitely not done. The world has changed in the few short months since Shatara’s first visit to the podcast, but it’s also stayed the same in many ways we should be aware of. …
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