Episode 253: Meeting Your Clients Where They're at With Marketing
In today's podcast, we welcome Abundance Party member Dulce and discuss tips on reaching your ideal client via marketing.
Sponsored by:
Brighter Vision
TherapyNotes™
Check out our resources page for fast, actionable steps to get you started: /resources-allison-puryear/
DIY & Low-Cost Marketing Isn't Yielding Results?
It might feel like you’ve taken all the bootstrapping DIY self-directed (free) advice that’s out there, you’re not full yet, and you’re feeling a time crunch like there’s not enough time in a day to get done what you need to do. Let’s say if you’ve utilized all the cheap or free marketing strategies and recommendations and haven't gotten full, I am left with a lot of questions. By cheap, obviously we’re talking low price tag, right? I don't know of any totally free marketing strategies that c…
Finding Out Your Ideal Client is...You!
When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great fits lead to healing which, come on, is awesome.
I would say that out of the hundreds or thousand people I’ve talked to about niche, 85% of the time our ideal client is a version of ourselves. My ideal client for therapy resembles t…
Finding Confidence in Your Website Copy
When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully.
Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy.
The 3 major problems I see in therapist copy, assu…
Is Your Practice Eating Your Life?
I’ve blogged through miscarriages, and stockpiled enough blogs to last me through a maternity leave. I’ve blogged through sickness and varying degrees of anxiety. I’ve blogged through and about being sued. I’ve blogged through a lot of fear and not-enoughness. I’ve blogged through buying and moving into a new home and sick kids and sick family members.
Consistency is one of the most accurate measures of whether or not a business prospers. I get an A+, good for me. And I’m also about to make a cas…
Consistency is one of the most accurate measures of whether or not a business prospers. I get an A+, good for me. And I’m also about to make a cas…
If You Market It, They Will Come
I see it all the time. People wanting to encourage each other in the FB Groups saying things like “Yes! If you build it, they will come!” My consulting clients say it to me with a hopeful voice, “If I build it, they will come, right?”
Well… not if they can’t find you. Not to be a downer, or to betray my woo-woo side, but your intention to be a private practice therapist is not actually enough to have a successful business. You can manifest like a mofo, but if you have no way of letting potential …
Well… not if they can’t find you. Not to be a downer, or to betray my woo-woo side, but your intention to be a private practice therapist is not actually enough to have a successful business. You can manifest like a mofo, but if you have no way of letting potential …
5 Ways to Dance With Your Fear of Online Marketing
Daniel Fava has been a really helpful member of the free Abundance Practice-Builders Facebook Group for a long time. He’s a tech guy with a therapist wife and you can tell from this post that he blends the emotional and technological beautifully. He’s seen how having an amazing website helped his wife’s private practice and is driven to spread the love to others’ practices as well.
When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me glaz…
When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me glaz…
I Got Sued (For Something You've Done!)
Y’all are gonna have to bear with me on this one as it’s part blog/part journal. As all this was happening I kept soothing myself with “When I share this others will learn and it’ll keep it from happening to them. That’s why this is happening to me.” I even insisted the gag order be removed before settling because otherwise I just couldn’t make sense of the experience.
Ok, let me back up about a few months. During an individual consultation with a practice-building client, my client mentioned tha…
Ok, let me back up about a few months. During an individual consultation with a practice-building client, my client mentioned tha…
Fear of Being Seen
I got to consult with Wesley Little in June. She’s a total go-getter. Even while talking about places that she needs help, she comes across as confident. Her website comes across as confident. So I was really excited that she pitched this fear of being seen blog post. We often don’t realize that the part of us that other people see isn’t always reflective of what we feel. Especially when we’re quaking in our boots. As I read the following post, I just kept nodding my head. I’ve sooooo been there…
You Don't Need A Consultant
In a facebook group I watched the unfolding of one of variations of the “consultants aren’t helpful and are out for your money” conversation. I watch these with interest and a tinge of fear. Is it me they’re talking about? Do they think I’m one of the money-grubbers who takes advantage?
So, let me be 100% totally clear: You don’t need a consultant. You can build your practice without one just fine.
I don’t want anyone to get the impression that they’re going to crash and burn without the support …
So, let me be 100% totally clear: You don’t need a consultant. You can build your practice without one just fine.
I don’t want anyone to get the impression that they’re going to crash and burn without the support …
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