You Don't Need A Consultant

In a facebook group I watched the unfolding of one of variations of the “consultants aren’t helpful and are out for your money” conversation. I watch these with interest and a tinge of fear. Is it me they’re talking about? Do they think I’m one of the money-grubbers who takes advantage?

So, let me be 100% totally clear: You don’t need a consultant. You can build your practice without one just fine.

I don’t want anyone to get the impression that they’re going to crash and burn without the support …

Read more…

You May Be Working Too Hard

I started out 2016 with a blog post called 2016: The Year of Not Hustling. At the time I wrote that I was in therapy and working really hard to divorce my self-worth from my “achievements”. Like my clients with Anorexia, every time I hit a goal I set another, more intense one. And because I was hitting my mark I was getting positively reinforced for it. Workaholism is real. Obsessive drive is about more than wanting to do what I love, provide for my family, fear of failure. Like most addictive b…

Read more…

Why We're All Gryffindors

Harry Potter has been there for me in a way few fictional characters have. When life gets tough and I need a break from the toughness, I need something all consuming to distract me and Harry and crew provide that.

Also, in that whole “which 3 fictional characters are you” thing that went around social media a while back, I’m like 25% Hermione and 75% Leslie Knope. (I never posted that because is says “which THREE” and I’m a rule follower, obvi.) Anyway, that’s to say it’s not just Harry and what…

Read more…

SEO for Therapists using Squarespace

Jeff Guenther of The Practice Academy has been so helpful to many of you in the Abundance Practice Builders Facebook Group (Hop in!) so I was thrilled he agreed to write a post about increasing your Search Engine Optimization (SEO), especially when he wanted to make it specific to Squarespace.

If you’re like me, it’s easy to get overwhelmed by this stuff. My I-don’t-do-tech brain starts to freak out and tell me I can’t do it. Jeff makes it easy. He breaks it down into manageable steps and shows…

Read more…

7 Compelling Reasons to Launch a Podcast

You guys probably know today’s guest blogger, Melvin Varghese, as the founder and host of the Selling the Couch Podcast. Over the past year we’ve become friends and I can assure you he is just as kind, warm and genuine as you think. A few months ago, after playing with the idea of launching my own podcast, I turned to Melvin for a podcast consultation. I wanted to flesh out some ideas before taking the next step. Melvin blew my mind in that consultation. I knew he’d had huge success with Selling…

Read more…

The Myth of the Saturated Market

Market Perspective

When my family moved to Seattle this phrase “saturated market” kept coming up. I worried that in a city with more than 1,200 therapists listed on Psychology Today, I wouldn’t have a place.

Because I didn’t really have the option to fail, I tried my best not to pay attention to it. I held on to my business mantra and did what I had to in order to build. I came at my business with the same plan I was using in my life: a smaller community within a much bigger system. It all worke…

Read more…

Two Days To Build Your Practice

I haven’t written for the sake of promotion since last August when I went on my launch/promotional blitz and hated it. Those of you who hung in there with me through that, thanks!

Last week I talked about how one of the company values is that we are ambitious and not afraid to sell. Then I sat down to write this post and found that I was, in fact, stupidly squeamish about telling you about what I truly consider an opportunity.

If we were having coffee I wouldn’t feel that way. Like if you said, …

Read more…

9 Tips for Private Practice Marketing

You know how I preach stockpiling your blog posts so you never have one breathing down your neck? Here’s a confession: I used my blogging time to house hunt for all of June and July. Totally one of those “do as I say, not as I do” things. Eek! The good news is that we’re under contract on a house we love (or rather, whose potential we love… helloooooo renovations) so my blogging time will be restored. The other good news is that I happened to do a webinar on 9 Tips for Private Practice Marketing…

Read more…

Business Half-Truths

I have a new pet peeve! It’s people who spout off business advice half-truths. (And before you worry, it’s no one in the Abundance Facebook Group; those folks will tell you the full truth).  These half-truthers know it’s more complicated than they say it is, but they don’t just fess up that a part of their brilliant idea/system sucks. Having bought into some of these, I want to tell you some pitfalls of these options so you can make a better informed decision. I want to stress that these strateg…

Read more…

When Partners Have Concerns

This suggestion came up in the Facebook Group (which you should join!) as a blog topic and it was the first one I wrote about because it’s something I see a lot. I’ve had several conversations with partners of therapists who wanted to join the Abundance Practice-Building Groups but their loved one had some reticence around private practice (and thus the investment in the group).  I think our partners' unfamiliarity with the private practice possibilities, in tandem with the risk, makes for some …

Read more…

Categories

Due to a website migration, historic links pre-fall 2022 may be broken; please get in touch for new links. Please also note that historic podcast episodes may contain out-of-date information and highlight sponsors that we no longer work with.