Marketing

You know that itch to build a course or a membership because private practice feels slower & harder than it used to? Today I'm with my friend Kelley Stephens from Private Practice Pro to get into why that's usually the wrong move. Kelley gets real about the numbers, she pulled $45,000 out of her practice to launch her first course & didn't take a salary from the business for two years, plus the $8,000 she spent this year on ads & funnel coaches that turned out to be flushed money, not profit. …

You know that feeling when you've got a niche but you're still missing where these people actually are & how to go find them? Today I'm working with Anna, who wants to work with moms of upper elementary kids just diagnosed with ADHD, moms who don't want to medicate & don't know what to do as it creates havoc in their marriage & home. We get into who to network with beyond the obvious, testing psychologists, psych prescribers, chiropractors who specialize in kids, neurofeedback places, even h…

You became a therapist to sit with people & do deep clinical work, not to post reels & chase a following, so is there a version of private practice that doesn't require you to be glued to social media? Today I'm back with Rebecca Smith, my Limitless Practice grad with the premium fee private pay practice in New Orleans, for a hot take episode on exactly that. We get into why most consultants telling you that you need social media are the ones selling courses on how to do it, why going viral ac…

Feeling isolated in private practice but can't get yourself to prioritize connection unless there's a reason on the calendar? Kelly McCullough gets it & she's turned that exact problem into a brunch & learn series that's grown to six or seven events, all for about $30 in Costco pastries. Kelly walks through how she built her invite list from one-on-one networking coffees, why she keeps the speaker portion under 30 minutes (people aren't really there for the speaker, it just gives them a reas…

In today's episode, I chat with Abundance Party member Rachael, who wants to bring some structure to her marketing & finally fill those last few spots. We map out a realistic weekly networking rhythm, figure out why her Instagram content isn't converting (hint: post more of what already went viral), & get her comfortable reaching out to schools & doctors' offices without the dread. We also uncover the real reason her daytime hours keep getting turned down (spoiler: it's not the hours) & why sh…

In today's episode, I chat with Abundance Party member Tessa about niching into end of life and terminal illness work as an older therapist. We talk through how to market a niche you didn't plan for, why hospice and oncologists can be both competitors and referral sources, how to find a collaborator to handle grief work with family members so you can stay in your lane, and the annoying-but-necessary reality of promoting a group when you're teaching other therapists how to run one. Tessa also o…

In today's episode, I chat with Susan Saint-Rossy, LCSW, LICSW, a couples therapist who helps other couples therapists build their practices, about the nuances that make marketing to couples so different from marketing to individuals. We dig into writing to two buyers at once (who often have different agendas), why niching within a niche means describing the relational dynamic you love working with, why couples usually find you in an act of desperation rather than through a friend's referral, …

In today's episode, I chat with Abundance Party member Jo-Ann, who niches in women diagnosed later in life with ADHD, about why her marketing isn't quite matching her ideal client yet. We talk through why networking with psychiatric practices & testing psychologists is worth doubling down on since it's already working for her, why YouTube & Instagram may not be the right fit unless she genuinely loves creating content, & how to speak directly to her ideal client's daily overwhelm (aging parent…

In today's episode, I chat with Abundance Party member Stephanie, a school counselor of 16 years who's transitioning into private practice across two states. She loves working with tweens & teens navigating friendship drama, but was getting jumbled trying to niche down without losing the variety she loves. We talk through her niche, why she shouldn't undercharge just because she's on the cheaper side of a state line, & how to talk directly to teens (& their parents) on her website.

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Rebecca Smith joins me today to answer a listener question: why do I say social media isn't necessary for marketing, but Abundance Practice Building still has an Instagram presence? We get into who social media actually works for, why a huge following doesn't guarantee a full caseload, why the same content can flop on TikTok & take off on Instagram, & how platforms like YouTube can help people choose you even when they're not bringing in new clients directly. Grab today's free worksheet, Commo…