Marketing

When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully. 

Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy. 

The 3 major problems I see in therapist copy, as…

When your phone starts ringing and ringing a lot 📱(we love to see it), two questions tend to come up almost immediately - how much do you continue to market now that you have a steady flow of referrals, and how do you manage that flow once your practice is full? Just like your practice has seasons, your marketing process will change as you get full and then again as you gradually graduate out clients. I also cover the importance of returning phone calls and emails because people who nee…

If you’re a therapist you’ve already got most of the skills necessary to be a writer, too. You’re likely:

• Curious about people;
• Interested in sharing information and inspiration; and
• Able to construct a coherent narrative.

That means if you want to write, you should. And if you decide to write and want to get it out there for the rest of the world to read and get paid for it, you should do that, too. Before becoming a therapist I made my living as a freelance writer, which included a 4-y…

I’ve blogged through miscarriages, and stockpiled enough blogs to last me through a maternity leave. I’ve blogged through sickness and varying degrees of anxiety. I’ve blogged through and about being sued. I’ve blogged through a lot of fear and not-enoughness. I’ve blogged through buying and moving into a new home and sick kids and sick family members. Consistency is one of the most accurate measures of whether or not a business prospers. I get an A+, good for me. And I’m also about to make a ca…

How to Make Weekly Blogging Ridiculously Easy and Fun by Natalie Moore

As private practitioners, we know the benefits of blogging for our practice.

1) It builds our website’s S.E.O., making it easier for our ideal client to find us.

2) It helps clients get to know us, starting the therapeutic relationship before a phone call is even made.

3) We build an audience to connect with over time that we can offer additional services to – should we choose to publish a book, launch an eCourse, etc.

I've admired Mercedes Samudio's social media savvy for years. She's built an amazing platform around Shame Proof Parenting that I not only appreciate as a fellow businesswoman, but also as a parent. Her book is phenomenal and you should get it asap if you're a parent or if you work with parents or kids.

I see it all the time. People wanting to encourage each other in the FB Groups saying things like “Yes! If you build it, they will come!” My consulting clients say it to me with a hopeful voice, “If I build it, they will come, right?” Well… not if they can’t find you. Not to be a downer, or to betray my woo-woo side, but your intention to be a private practice therapist is not actually enough to have a successful business. You can manifest like a mofo, but if you have no way of letting potential…

Daniel Fava has been a really helpful member of the free Abundance Practice-Builders Facebook Group for a long time. He’s a tech guy with a therapist wife and you can tell from this post that he blends the emotional and technological beautifully.  He’s seen how having an amazing website helped his wife’s private practice and is driven to spread the love to others’ practices as well.   When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me gla…

Y’all are gonna have to bear with me on this one as it’s part blog/part journal. As all this was happening I kept soothing myself with “When I share this others will learn and it’ll keep it from happening to them. That’s why this is happening to me.” I even insisted the gag order be removed before settling because otherwise I just couldn’t make sense of the experience. Ok, let me back up about a few months. During an individual consultation with a practice-building client, my client mentioned th…

I got to consult with Wesley Little in June. She’s a total go-getter. Even while talking about places that she needs help, she comes across as confident. Her website comes across as confident. So I was really excited that she pitched this fear of being seen blog post. We often don’t realize that the part of us that other people see isn’t always reflective of what we feel. Especially when we’re quaking in our boots. As I read the following post, I just kept nodding my head. I’ve sooooo been there…