Marketing

It might feel like you’ve taken all the bootstrapping DIY  self-directed (free) advice that’s out there, you’re not full yet, and you’re feeling a time crunch like there’s not enough time in a day to get done what you need to do.  Let’s say if you’ve utilized all the cheap or free marketing strategies and recommendations and haven't gotten full, I am left with a lot of questions. By cheap, obviously we’re talking low price tag, right? I don't know of any totally free marketing strategies that …

You want your clients to be relaxed & comfortable around you, so having pictures on your website or social media where you look strained or tense, blurry, fuzzy, too filtered, or like you’re faking a laugh may throw a wrench in your branding & marketing. Professional photographer Jenny Levine stopped by the podcast this week to talk about how to find a great branding photographer, what questions to ask, & the tips & tricks to feel prepared for your photoshoot. We also talk about helpful hi…

When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great fits lead to healing which, come on, is awesome.

I would say that out of the hundreds or thousand people I’ve talked to about niche, 85% of the time our ideal client is a version of ourselves. My ideal client for therapy resembles …

When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully. 

Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy. 

The 3 major problems I see in therapist copy, as…

When your phone starts ringing and ringing a lot 📱(we love to see it), two questions tend to come up almost immediately - how much do you continue to market now that you have a steady flow of referrals, and how do you manage that flow once your practice is full? Just like your practice has seasons, your marketing process will change as you get full and then again as you gradually graduate out clients. I also cover the importance of returning phone calls and emails because people who nee…

Marketing Perinatal Mental Health

In this week's episode, 'Marketing Perinatal Mental Health', we discuss:

• Networking with Women’s Health Centers
• Need for the Niche
• Networking and normalizing your niche
• Benefit of networking with other health care providers who see new moms:
• • Doulas
  • Lactation Specialists
  • Lactation groups
  • Pediatricians
• Places where new moms go
• • Day Care
  • Play Groups
  • School Nurses
  • Religious Organizations
  • Naturopaths

• Partners can also strugg…

If you’re a therapist you’ve already got most of the skills necessary to be a writer, too. You’re likely:

• Curious about people;
• Interested in sharing information and inspiration; and
• Able to construct a coherent narrative.

That means if you want to write, you should. And if you decide to write and want to get it out there for the rest of the world to read and get paid for it, you should do that, too. Before becoming a therapist I made my living as a freelance writer, which included a 4-y…

I’ve blogged through miscarriages, and stockpiled enough blogs to last me through a maternity leave. I’ve blogged through sickness and varying degrees of anxiety. I’ve blogged through and about being sued. I’ve blogged through a lot of fear and not-enoughness. I’ve blogged through buying and moving into a new home and sick kids and sick family members. Consistency is one of the most accurate measures of whether or not a business prospers. I get an A+, good for me. And I’m also about to make a ca…

How to Make Weekly Blogging Ridiculously Easy and Fun by Natalie Moore

As private practitioners, we know the benefits of blogging for our practice.

1) It builds our website’s S.E.O., making it easier for our ideal client to find us.

2) It helps clients get to know us, starting the therapeutic relationship before a phone call is even made.

3) We build an audience to connect with over time that we can offer additional services to – should we choose to publish a book, launch an eCourse, etc.

I've admired Mercedes Samudio's social media savvy for years. She's built an amazing platform around Shame Proof Parenting that I not only appreciate as a fellow businesswoman, but also as a parent. Her book is phenomenal and you should get it asap if you're a parent or if you work with parents or kids.