Busting Your Niche Hesitations
No matter who I’m working with, no matter what context, be it Group or Free Individual Consultation (yes, that’s a thing, email to get scheduled), I always start with creating a niche.
At least 30% of the time the person doesn’t want to go there. Usually they don’t want to limit themselves or they think they’re niching themselves with a population like “women in transition ages 25 to 60.” (Think for a second about the difference in marketing to a 25 year old in a quarter-life crisis and a 60 yea…
At least 30% of the time the person doesn’t want to go there. Usually they don’t want to limit themselves or they think they’re niching themselves with a population like “women in transition ages 25 to 60.” (Think for a second about the difference in marketing to a 25 year old in a quarter-life crisis and a 60 yea…
Using Social Media to Build Your Practice
People often ask me about our social media presence as private practice therapists. Which platforms to use, how often to post, what to post, etc. At least 50% of the time, the person asking then tells me how much they don’t want to use a specific platform, how much they hate social media, how they don’t want to turn their relaxing Facebook time into business. Much like my email list stance, I’m about to say something unpopular: you don’t have to leverage social media to build your business.
Yes, …
Yes, …
Brew Your Practice
I'm taking a few minutes out of my maternity leave (June is sleeping) to tell you about a super-fun and educational get together with Joe Sanok, Jane Carter, me, and hopefully you.
Something exciting is brewing…specifically, a possible “Brew Your Practice” event this September, if enough of you express interest! I’m teaming up withJoe Sanok, LPC, NCC of Practice of the Practice and Jane Carter, LPC of the National Association of Counselors in Private Practice for a potential 2-day mini-conference…
Something exciting is brewing…specifically, a possible “Brew Your Practice” event this September, if enough of you express interest! I’m teaming up withJoe Sanok, LPC, NCC of Practice of the Practice and Jane Carter, LPC of the National Association of Counselors in Private Practice for a potential 2-day mini-conference…
Real Connection Requires Courage: How to Write Great Copy
Nikki Bonsol is awesome. She's a designer and copywriter who REALLY understands what we do, partly because of her experience working in social services. I'll be honest, I've worked with a copywriter before who really didn't get what we do and it was a huge disappointment and financial mistake. I've been a little leary of copywriters for therapists ever since until I "met" Nikki. Nikki gets that we have professional boundaries. She gets that we need to find that balance of professionalism and aut…
SEO Fact & Fiction
SEO FACT & FICTION: Getting your private practice website to show up in Google
Let me tell you a little bit about James. We met through our mutual friend Joe Sanok who suggested I may be the most excited person alive when I heard about what James is creating. That may be a bit of an exaggeration, but I wasn’t there & that’s how it happened in my head. See, because of his interview with me, Joe knows I’m in love with networking. James is creating this app called Flow that helps you keep track of e…
Let me tell you a little bit about James. We met through our mutual friend Joe Sanok who suggested I may be the most excited person alive when I heard about what James is creating. That may be a bit of an exaggeration, but I wasn’t there & that’s how it happened in my head. See, because of his interview with me, Joe knows I’m in love with networking. James is creating this app called Flow that helps you keep track of e…
When to Splurge in Your Practice
I’m often asked where new private practitioners should scrimp vs where they should splurge. I have some fairly strong opinions on this after 10 years of practice and want to share them with you. This isn’t an exhaustive list, but my hope is that the explanations will help you assess the various options that come up for you.
Let’s talk about Return on Investment (ROI, this ROI isn’t Release of Information). When you get into your own business, ROI is a very important aspect of how and why you spe…
Let’s talk about Return on Investment (ROI, this ROI isn’t Release of Information). When you get into your own business, ROI is a very important aspect of how and why you spe…
This is going to be controversial
Not like sexy-controversial or appalling-controversial, don’t get your hopes up. This is going to be nerdy, business-divisive because I’m going to say the opposite of what a lot of practice-builders encourage you to do.
I’m going to start off with: Maybe I’m wrong. Maybe I need to get with the times and maybe I’m a little old fashioned. I’m still mulling all of this over and am not quite ready to soapbox this but am ready to ask questions to get you thinking and tell you where I stand 95% of the …
I’m going to start off with: Maybe I’m wrong. Maybe I need to get with the times and maybe I’m a little old fashioned. I’m still mulling all of this over and am not quite ready to soapbox this but am ready to ask questions to get you thinking and tell you where I stand 95% of the …
Do I HAVE to have a website?
I get this question a lot. Like, a lot a lot. The concept of a website sounds great but if you’re not super-comfortable with technology it can be so daunting. I’ve had clinicians in the Abundance Practice-Building Group who have written AMAZING website copy (the words on your website), the kind that makes me want to schedule with them as I edit it. And then it just sits there offline and unread by potential clients because the website stuff is so unknown. I’ve also had group members not write co…
50+ Blog Post Ideas in 30 Minutes or Less
So, you’re convinced that a blog is a good idea for your practice and you promise to be consistent and provide value. You’re all bought in but drawing a complete blank about what to write. No problem! Get out a sheet of paper or open a blank document and let’s generate 50+ ideas in the next 30 minutes or so. Not all of them will be great, but I keep even my lame ideas because sometimes they spark a good idea later. The trick to this is to not overthink it. For some of you that’s akin to stopping…
You Need a Blog, A Good Blog
Guess what, you don’t have to be a narcissistic millennial who takes pictures of your food and humble-brags every other post to have a blog. Errr, sorry about that. I just showed my initial bias against blogs.
Here’s an awful, true story that may make you hate me: in the early days of LiveJournal (2001-ish), my then-boyfriend had a blog. I actually got mad at him, like a crying fight, for blogging about missing his deceased grandfather. My problem was that he blogged about it rather than talking …
Here’s an awful, true story that may make you hate me: in the early days of LiveJournal (2001-ish), my then-boyfriend had a blog. I actually got mad at him, like a crying fight, for blogging about missing his deceased grandfather. My problem was that he blogged about it rather than talking …
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