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Social Media
Don't Worry About Your Follower Count
Marketing on social media can feel challenging. Social media can be an...interesting place, but it's also a place where our ideal clients spend a lot of time. Reaching your ideal client on social media can also really boost that imposter syndrome - wouldn't having more followers make you seem more authoritative, more an expert? Is having a low follower count keeping you from marketing on social media?
Just keep in mind, every non-celebrity you follow who has thousands, tens of thousands of follo…
What to do When you Need a Social Media Detox
The best possible thing you can do for your practice is to make choices that keep it sustainable. Is social media bringing clients in the door? Is it the kind of marketing you want to be doing?
Let’s say social media IS bringing clients in the door. Let’s say it’s your biggest referral source. Let’s say you DO love it but it can be a bit much sometimes.
The answer is ABSOLUTELY you can take a break. You can just take a true break and have a gap in your feed or you can schedule posts out ahead of…
Episode 266: Advice for Creating More Online Content?
Facebook posts, blogs, Instagram Reels - oh my! Creating online content can be overwhelming, y'all - maybe even a bit scary. In this Ask Allison episode of the podcast, Allison is sharing her tips & tricks for how to make content creation both manageable & fun.
Sponsored by:
TherapyNotes™
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Private- & Hobby-Based Social Media
In some ways, the internet broadens our world and helps us connect with clients, market, and create a supportive and awesome community. In other ways, it can create an unintentional fishbowl. If your client is in their 20s, 30s, or younger, without a doubt, social media is a part of their lives. Social media is so mainstream and normalized now. Do social workers have an ethical responsibility to restrict themselves from enjoying online hobbies that “regular” non-therapist folks can? Social medi…
How to Show Up As Yourself In Videos
It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.
In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy photog…
You're Already a Good Writer
- Curious about people;
- Interested in sharing information and inspiration; and
- Able to construct a coherent narrative.
Before becoming a therapist I made my living as a freelance writer, which included a 4-ye…
Guest Blog: What Happens When You Decide To Write a Book
5 Ways to Dance With Your Fear of Online Marketing
When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me glaz…
The Benefit of the Doubt
Here are the top 3 ways I see this show up & suggestions on how to give the be…
Pacing Yourself
But here’s the deal: we only have so much time and energy. There are 1 million different ways to market your private practice but that doesn’t mean you have to do all of them. I’d so much rather you go deep on a few activities than to spread yourself, and your message, too …
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