Marketing

Jeff Guenther of The Practice Academy has been so helpful to many of you in the Abundance Practice Builders Facebook Group (Hop in!) so I was thrilled he agreed to write a post about increasing your Search Engine Optimization (SEO), especially when he wanted to make it specific to Squarespace.

You guys probably know today’s guest blogger, Melvin Varghese, as the founder and host of the Selling the Couch Podcast. Over the past year we’ve become friends and I can assure you he is just as kind, warm and genuine as you think. A few months ago, after playing with the idea of launching my own podcast, I turned to Melvin for a podcast consultation. I wanted to flesh out some ideas before taking the next step. Melvin blew my mind in that consultation. I knew he’d had huge success with Selling…

I haven’t written for the sake of promotion since last August when I went on my launch/promotional blitz and hated it. Those of you who hung in there with me through that, thanks! Last week I talked about how one of the company values is that we are ambitious and not afraid to sell. Then I sat down to write this post and found that I was, in fact, stupidly squeamish about telling you about what I truly consider an opportunity. If we were having coffee I wouldn’t feel that way. Like if you said…

You know how I preach stockpiling your blog posts so you never have one breathing down your neck? Here’s a confession: I used my blogging time to house hunt for all of June and July. Totally one of those “do as I say, not as I do” things. Eek! The good news is that we’re under contract on a house we love (or rather, whose potential we love… helloooooo renovations) so my blogging time will be restored. The other good news is that I happened to do a webinar on 9 Tips for Private Practice Marketing…

I have a new pet peeve! It’s people who spout off business advice half-truths. (And before you worry, it’s no one in the Abundance Facebook Group; those folks will tell you the full truth).  These half-truthers know it’s more complicated than they say it is, but they don’t just fess up that a part of their brilliant idea/system sucks. Having bought into some of these, I want to tell you some pitfalls of these options so you can make a better informed decision. I want to stress that these strateg…

So here I am, back from maternity leave and getting all my ducks in a row with both businesses so the content of this post is what’s on my mind. Balance is big for me right now and as you’ll see in this post, I was feeling like a train wreck for part of last year. Here's the story: Let’s start with a guy named Jeff Walker; he’s a brilliant, likable, extremely successful entrepreneur who a bunch of multimillionaire entrepreneurs listen to about how to “launch” their products or services. Being a …

People often ask me about our social media presence as private practice therapists. Which platforms to use, how often to post, what to post, etc. At least 50% of the time, the person asking then tells me how much they don’t want to use a specific platform, how much they hate social media, how they don’t want to turn their relaxing Facebook time into business. Much like my email list stance, I’m about to say something unpopular: you don’t have to leverage social media to build your business. Yes,…

Networking is one of the single most important factors in practice-building. I know it’s not what you want to hear but I’m about to make it easier for you. Here’s the deal: we all know there are sucky therapists out there. We can tell in a single conversation what kind of a space they hold, how well they actually listen, if they seem empathetic, if they off handedly call yo “babe”. I’m going to interrupt myself with this quick story: I was at a dinner sponsored by an Eating Disorder Treatment Ce…