Nuts and Bolts Roundup
I realize a lot of the blogs lately have been pretty mindset heavy. Depending on where you are as you’re building, that may be hitting the spot or missing the mark. It’s been a bit unbalanced from the readers’ end because in the background I’m chugging away at my What to Say When: Scripts and Templates for Counselors in Private Practice ecourse which, as you might guess from the title, is more how-to and less exploration of emotion. Thus, I’m staying balanced by blogging about mindset. For those…
Real Connection Requires Courage: How to Write Great Copy
Nikki Bonsol is awesome. She's a designer and copywriter who REALLY understands what we do, partly because of her experience working in social services. I'll be honest, I've worked with a copywriter before who really didn't get what we do and it was a huge disappointment and financial mistake. I've been a little leary of copywriters for therapists ever since until I "met" Nikki. Nikki gets that we have professional boundaries. She gets that we need to find that balance of professionalism and aut…
SEO Fact & Fiction
SEO FACT & FICTION: Getting your private practice website to show up in Google Let me tell you a little bit about James. We met through our mutual friend Joe Sanok who suggested I may be the most excited person alive when I heard about what James is creating. That may be a bit of an exaggeration, but I wasn’t there & that’s how it happened in my head. See, because of his interview with me, Joe knows I’m in love with networking. James is creating this app called Flow that helps you keep track of …
This is going to be controversial
Not like sexy-controversial or appalling-controversial, don’t get your hopes up. This is going to be nerdy, business-divisive because I’m going to say the opposite of what a lot of practice-builders encourage you to do. I’m going to start off with: Maybe I’m wrong. Maybe I need to get with the times and maybe I’m a little old fashioned. I’m still mulling all of this over and am not quite ready to soapbox this but am ready to ask questions to get you thinking and tell you where I stand 95% of the…
Do I HAVE to have a website?
50+ Blog Post Ideas in 30 Minutes or Less
You Need a Blog, A Good Blog
Guess what, you don’t have to be a narcissistic millennial who takes pictures of your food and humble-brags every other post to have a blog. Errr, sorry about that. I just showed my initial bias against blogs. Here’s an awful, true story that may make you hate me: in the early days of LiveJournal (2001-ish), my then-boyfriend had a blog. I actually got mad at him, like a crying fight, for blogging about missing his deceased grandfather. My problem was that he blogged about it rather than talking…
What You Learned In Grad School is Ruining Your Website (and 10 ways to fix it)
Here are the erroneous messages …
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