Marketing

Allison & guest Alison Fox of Mental Health Match explain the importance of authentic marketing & storytelling in the mental health space, emphasizing the need for genuine connection with clients. They also highlight the significance of presenting oneself with confidence, warmth, & trustworthiness in both branding & advertising. They conclude by discussing Mental Health Match, a platform designed to connect therapy seekers with suitable therapists, & share its upcoming site update aimed at imp…

In today's episode of the podcast, Abundance Community member Misty and Allison discuss Misty's struggles with defining her niche of mixed race women with anxiety and perfectionism. Together they also explore strategies for building a client base, including networking, understanding and catering to their ideal client, and utilizing SEO. Allison shares her experiences on balancing motherhood and business, offering advice on handling the "summer slump," and encouraging Misty to seek feedback on …

In today's episode of the podcast, Abundance Community member Jessica & Allison discuss Jessica's professional reorientation, focusing on her niche, and also explore strategies for effective communication and stress management. 

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Ever seen a therapist website with testimonials and wonder how they obtained them ethically/if they are even allowed to post them? Allison explains in this week's Ask Allison episode of the podcast!

Abundance Community member Martha and Allison discuss Martha's ideal clients: driven, relationship-focused individuals who struggle with feelings of inadequacy and unmet potential. Together, they brainstorm how to attract these clients and how Martha can incorporate her other interests, including Buddhism and meditation, into her marketing. 

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 I discuss whether social media is necessary on today’s Ask Allison. Check it out whether you love or hate social media.

Abundance Community member Ann & Allison discuss Ann's transition from an insurance-based practice to a cash-based practice. Together they explore the importance of online visibility for therapists & examine the effectiveness of Ann's website while also going over her struggle to attract visitors. They also highlight the importance of consistent & effective marketing in maintaining a steady flow of clients.

In today's episode, Allison & Abundance Community member Chelyan explore how to identify your niche for adolescents, who to network with when you work with adolescents, & who to speak to & where on your website (child vs guardian). They also discuss Chelyan's plans to move out of state & transition from solo to group practice. 

Different areas have different challenges. Here are considerations for therapists in small, rural towns.